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商品編號： 9-380-167 出版日期： 1980/03/01 作者姓名： Porter, Michael E.;Yip, George S. 商品類別： Other 商品規格： 21p 再版日期： 1984/02/18 地域： United States 產業： Petroleum extraction 個案年度： 1972 - 1972
商品敘述：
Describes Sweco''s decision about whether to enter the mud-processing equipment industry (used in oil well drilling). This is an internal entry decision, and the case describes Sweco''s existing businesses as well as the mud-processing industry and competitors. The case contains enough data to calculate the costs of entry in the new industry, and to forecast the reactions of existing firms to the entry.
涵蓋領域：
Acquisitions;Competition;Industry analysis;Machinery;Market entry
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